# Customer-centric composable transformation, with Topgolf Callway Brands' Earth Reiser

### About this export

| Field | Value |
| --- | --- |
| **content_type** | standalone_content |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/content/customer-centric-composable-transformation-with-topgolf-callway-brands-earth-reiser |
| **slug** | customer-centric-composable-transformation-with-topgolf-callway-brands-earth-reiser |
| **title** | Customer-centric composable transformation, with Topgolf Callway Brands' Earth Reiser |
| **markdown_file_url** | /academy/md/content/customer-centric-composable-transformation-with-topgolf-callway-brands-earth-reiser.md |
| **generated_at** | 2026-05-04T05:36:57.688Z |

> **Academy MD v3** — standalone Academy content entry (not a multi-lesson course export).

## Overview

### Description

[Earth Reiser](https://www.linkedin.com/in/earthreiser/), the Director of Strategy and Innovation at Topgolf Callaway Brands shares insights on the company's transformation journey. Earth shares how Topgolf Callaway Brands restructured its technology and business model around empowering its employees and customers. She provides advice on bridging the gap between business and technology, balancing a north star vision with the necessity for flexibility, and building a strong composable strategy. Listen in to learn why a monolithic structure isn't always a bad thing, how to help companies embrace change, and why a 'one size fits all' approach isn't right for every organization.  
01:25 The Topgolf Callaway journey to transformation   
05:22 How the brand decided to go composable  
08:01 How the company aims to serve the modern golfer not just today, but in the future  
09:33 The importance of flexibility in business  
11:36 How to embrace change  
13:59 Advice for companies looking to go composable

## Supplement for indexing

### Content summary

Earth Reiser (https://www.linkedin.com/in/earthreiser/), the Director of Strategy and Innovation at Topgolf Callaway Brands shares insights on the company's transformation journey. Earth shares how Topgolf Callaway Brands restructured its technology and business model around empowering its employees and customers. She provides advice on bridging the gap between business and technology, balancing a north star vision with the necessity for flexibility, and building a strong composable strategy. Listen in to learn why a monolithic structure isn't always a bad thing, how to help companies embrace change, and why a 'one size fits all' approach isn't right for every organization. 01:25 The Topgolf Callaway journey to transformation 05:22 How the brand decided to go composable 08:01 How the company aims to serve the modern golfer not just today, but in the future 09:33 The importance of flexibi

### Retrieval tags

- composable
- cms
- contenstack
- customer-centric-composable-transformation-with-topgolf-callway-brands-earth-reiser
- standalone content
- Contentstack Academy

### Indexing notes

Single-page standalone entry; index as one primary chunk. Slug: customer-centric-composable-transformation-with-topgolf-callway-brands-earth-reiser.

### Asset references

_No image or video thumbnail URLs were extracted._

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |
| Earth Reiser | `https://www.linkedin.com/in/earthreiser/` |