# The future of retail is digital, with VIA Outlets' Jasper de Jong

### About this export

| Field | Value |
| --- | --- |
| **content_type** | standalone_content |
| **platform** | contentstack-academy |
| **source_url** | https://www.contentstack.com/academy/content/the-future-of-retail-is-digital-with-via-outlets-jasper-de-jong |
| **slug** | the-future-of-retail-is-digital-with-via-outlets-jasper-de-jong |
| **title** | The future of retail is digital, with VIA Outlets' Jasper de Jong |
| **markdown_file_url** | /academy/md/content/the-future-of-retail-is-digital-with-via-outlets-jasper-de-jong.md |
| **generated_at** | 2026-05-04T05:36:57.758Z |

> **Academy MD v3** — standalone Academy content entry (not a multi-lesson course export).

## Overview

### Description

Outlet shopping centers aren't the first industry you'd think of for being on the forefront of digital transformation. But [Jasper de Jong](https://www.linkedin.com/in/jasperdj/), Group Director for Digital and Media at VIA Outlets, shares why it's more important than you'd think for this business to switch to a composable ecosystem. Learn how Jasper set the strategy for transformation within VIA Outlets, how he got buy-in, and what he sees as the key drivers of digital growth for the retail industry as a whole, and for the outlet shopping business specifically, to maintain a competitive edge.   
  
01:02 Introduction to VIA Outlets  
02:02 The (digital) customer journey of an outlet shopping center visitor  
03:01 Digital differentiation strategy for VIA Outlets  
06:55 The role of data  
08:00 Key drivers for going composable  
12:58 What does Jasper wish he'd known before he started?  
15:40 Selling in composable to stakeholders  
21:20 Advice for others starting a digital transformation

## Supplement for indexing

### Content summary

Outlet shopping centers aren't the first industry you'd think of for being on the forefront of digital transformation. But Jasper de Jong (https://www.linkedin.com/in/jasperdj/), Group Director for Digital and Media at VIA Outlets, shares why it's more important than you'd think for this business to switch to a composable ecosystem. Learn how Jasper set the strategy for transformation within VIA Outlets, how he got buy-in, and what he sees as the key drivers of digital growth for the retail industry as a whole, and for the outlet shopping business specifically, to maintain a competitive edge. 01:02 Introduction to VIA Outlets 02:02 The (digital) customer journey of an outlet shopping center visitor 03:01 Digital differentiation strategy for VIA Outlets 06:55 The role of data 08:00 Key drivers for going composable 12:58 What does Jasper wish he'd known before he started? 15:40 Selling in

### Retrieval tags

- Contentstack Academy
- the-future-of-retail-is-digital-with-via-outlets-jasper-de-jong
- standalone content

### Indexing notes

Single-page standalone entry; index as one primary chunk. Slug: the-future-of-retail-is-digital-with-via-outlets-jasper-de-jong.

### Asset references

_No image or video thumbnail URLs were extracted._

### External links

| Label | URL |
| --- | --- |
| Contentstack Academy home | `https://www.contentstack.com/academy/` |
| Training instance setup | `https://www.contentstack.com/academy/training-instance` |
| Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` |
| Contentstack documentation | `https://www.contentstack.com/docs/` |
| Jasper de Jong | `https://www.linkedin.com/in/jasperdj/` |